Exhibition of Greeting Cards “A Window to Our Past”. Part 3. The Great May

Part 3 of the virtual exhibition “A Window to Our Past” is now available for everyone to see! If you are interested in history, vintage design and greeting cards, you are welcome to visit the previous thematic exhibitions:

Part 1, dedicated to New Year:  https://raisatarasova.wordpress.com/2013/03/11/exhibition-of-greeting-cards-a-window-to-our-past-part-1-new-year-3/

Part 2, dedicated to Red Army day and International Woman’s day
https://raisatarasova.wordpress.com/2013/03/28/exhibition-of-greeting-cards-a-window-to-our-past-part-2-masculine-and-feminine/

May1
from  International Solidarity of Workers’ Day
to  Day of Spring and Labour

May Day was celebrated illegally in Russia until the February Revolution enabled the first legal celebration in 1918. It became an important official holiday of the Soviet Union, celebrated with elaborate popular parade in the centre of the major cities where thousands of people would gather, holding red flags, balloons and slogans. The biggest celebration was traditionally organized on the Red Square in front of Lenin’s Mausoleum, with country leaders standing atop of it and waving to the crowds. Since 1992, May Day is officially called “Day of Spring and Labour”, and remains a holiday in present-day Russia. May Day parades did not fade with the fall off the USSR, however, they are not supported as broadly as they used to be in the past. Slogans have changed as well; nowadays one would not encounter “Glory to the Communist party – our vanguard” or “Soviet nation – founder of Communism!” Current slogans vary from “Spring! Modernization!” to “Power to people, not to billionaires!

It is also important to note that in the past, May Day was a holiday that truly united the nation and greeting cards on that day were delegates of friendship. Despite of the remaining traditions for celebration, May Day greeting cards are no longer available for purchase. This section presents cards printed between 1973 and 1979.

labour 1
Greeting card “Peace! Labour! May!”. Artwork by B. Parmeeva. Printed at “Printing office of USSR Ministry for Communication” (Moscow, 1973).
Greeting card “the 1st of May”. Printed at “Pravda” (Moscow, 1979). The drawing depicts Vladimir Lenin on the Red Square, surrounded with red flagsGreeting card “the 1st of May”. Printed at “Pravda” (Moscow, 1979).
The drawing depicts Vladimir Lenin on the Red Square, surrounded with red flags
labour3
Greeting card “the 1st of May!”. Artwork by B. Ponomarev. Printed at “Printing office of USSR Ministry for Communication” (Moscow, 1979).
labour 4
Greeting card “Peace! Labour! May!”. Artwork by E. Kvavadze. Printed at “Printing office of USSR Ministry for Communication” (Moscow, 1979).
Colourful balloons rising up from the planet Earth create atmosphere of peace and hope.

May9

Victory Day

Victory Day pays tribute to the capitulation of Nazi Germany to the Soviet Union which determined the Great Patriotic War – the war between the two states as part of the Second World War. Germany signed the surrender document late in the evening of the 8 of May 1945 in Berlin, or after midnight at local Moscow time. First officially celebrated in 1946, Victory Day became a public holiday in 1965. During the times of  Soviet Union, 9 May was celebrated all over the USSR and Warsaw Pact countries (or Eastern Block: Albania, Bulgaria, East Germany, Hungary, Poland, Romania, USSR). In present-day Russia, 9 May remains a broadly celebrated and truly uniting holiday. It is worth noting that Victory Day is the only public holiday with historical background that did not lose its importance and meaning. Unlike the day of Consent and Reconciliation, the reasons for celebrations on the 9th of May are clear to every Russian person. The focus of these celebrations is not related to military parades on the Red Square, but the hearts of veterans and their descendants, for it is a family festive occasion as much as a state holiday.

Despite the ultimate recognition of Victory Day, greeting cards devoted to this memorable date are no longer available. One of the reasons for it could possibly be the decreasing number of veterans alive. From mid-1990s these greeting cards became custom-made, designed by order of the country or province authorities. This section presents cards printed between 1974 and 2000.

victory1
Greeting card “Victory Day Greetings!”. Artwork by A. Boykov. Printed at “Graphic art” (Moscow, 1974).
The card depicts the order of Victory, one of the rarest and precious orders in the world, established in 1943 and rewarded 20 only. The battle of Kursk (05/07/1943-18/08/1943) drastically and irreversibly changed the course of the Great Patriotic War in favour of the USSR. This order was received by USSR commanders of the highest rank, among whom were USSR Generalissimo Joseph Stalin and USSR Marshal Georgy Zhukov. The order was manufactured from precious metals and stones: the ruby star with diamond rays, platinum image of Spasskaya tower and Mausoleum, encrusted with diamonds.
victory2
Greeting card “Victory Day Greetings! 1945-1975”. This card was specially designed for the USSR Ministry of Armed Forces.
This card commemorates 30th anniversary of the Great Patriotic War. It features the order “Great Patriotic War” and orange-and-black St. George’s ribbon. This card was addressed to my grandmother, Nina Dmitrachkova, with greetings from USSR Minister of Armed Forces, Andrey Grechko
victory3
Greeting card “Greetings on the 9th of May!”.  Artwork by A. Lubeznov. Printed at “Printing office of USSR Ministry for Communication” (Moscow, 1987)
victory 4
Greeting card “Victory Day”. This card was specially ordered by Russian president Boris Eltsyn (approximately 1998).
This card depicts Soviet soldiers celebrating their victory on the stairs of Reichstag in Berlin. The famous patriotic poster “Motherland is calling!”. The story behind this poster is that the wife of the artist, Irakli Toidze, ran into his studio screaming “War!” upon hearing the news on the radio. Irakli asked her to freeze her movement, and her posture is what is seen in the poster. This poster was produced soon after the war started and became iconic in Soviet imagery and is possibly the best example of the power of Soviet poster art.
This card was addressed to my grandparents with greetings from a former Russian president, Boris Eltsyn.
victory5
Greeting card “55th Anniversary of the Great Victory”. This card was specially ordered by Russian president Vladimir Putin (2000).
Design of this card is simple and clear. The image combines traditional symbols of this memorable day: red pink, St. George’s ribbon and the famous photo “Victory Flag” of Eugeny Khaldey.
This card was addressed to my grandmother with greetings from Vladimir Putin.

Thank you for visiting the exhibition! The next thematic exhibition will be dedicated to the Great October Revolution Day.

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3 thoughts on “Exhibition of Greeting Cards “A Window to Our Past”. Part 3. The Great May

  1. Communism is an offence against humanity — but the artwork here transcends. It’s so very … Russian~! especially that ‘colourful balloons rising up’ one. Beautiful.

    1. Thank you! History cannot be changed, it should be learnt and accepted. These cards are very particular since no longer on print. As a card collector with 14 years of experience, I could see how trends in card design changed from naive and joyful (60s, 70s) to sophisticated yet commercial. Most importantly, these cards have messages of love and piece, sent to my family members from every corner of the USSR,

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